Fairytale Cannabis

Fairytale Cannabis storefront and delivery service gives you a magical experience, providing medical and recreational cannabis users with a diverse menu of hand-selected items. The current logo and branding are inconsistent and overwhelming, not aligning with the concept of magic and mysticism.
After seeing Fairytale as a storefront on Weedmaps, I noticed it was necessary to create a cohesive and unified brand image across the entire range. This helps consumers recognize and trust the brand in different product segments. This ensures that the newly formed entity presents a cohesive and unified brand identity to the market.